Research preview

Purchee Retailer Survey

Customer insights · Promotional layer · Digital receipts · Returns & warranty

Version 1.4 · May 2026 · Estimated 9–11 minutes · 26 questions

Section A — About your business

Q1. What is your role at the business?

Q2. How many retail outlets does your business operate in Australia?

Q3. Which industry vertical best describes your business? (pick the closest)

Hospitality (café, restaurant, bar, bottle shop)Fashion / apparel / footwearHealth, beauty, pharmacyGrocery / specialty foodHardware, homewares, furnitureElectronics / appliancesSports / outdoors / hobby retailServices (salon, gym, professional services with retail)Other

Q4. Which POS / payment system do you use? (tick all that apply)

Section B — How you handle customers today

Please answer Section B before reading the concept in Section C.

Q5. Roughly what percentage of customers walk into your store, pay, and leave WITHOUT giving you their name, email, or phone? (anonymous tap-and-go)

Q6. Roughly how many transactions go through one of your outlets per month?

Q7. When your staff or POS asks customers for their email at the counter, roughly what percentage actually give it?

Q8. Roughly what percentage of customers ask for a receipt in each format?

One per row. Counts both customer-initiated requests and counter prompts (e.g. "would you like a copy?"). If you don't offer a format, choose 0%.

Q9. If you operate 2+ outlets: how many of your customers shop across more than one of your outlets?

Hidden if you selected '1 — single store' in Q2.

Most of them — they routinely shop multiple outletsAbout half doA small minority doAlmost none do — outlets serve different catchmentsI have no way to know

Q10. How do you reach customers AFTER they leave? (tick all that apply)

Q11. How are returns and warranty look-ups handled today, and how painful is it?

Customer brings paper receipt — manual look-up — painfulCustomer searches their own email — we trust it — moderatePOS receipt look-up by card / transaction — works OKLoyalty programme look-up — works wellWe don't do returns / warranty

Q12. Roughly how much does your business spend on marketing per outlet per month (AUD)?

Section C — Purchee concept

Concept stimulus

Purchee is a digital receipt and customer-identity layer that connects to your existing POS — Square first, others to follow.

When a customer taps their card, Purchee issues a digital receipt to their phone. The customer chooses to share their identity with your store, giving you visibility of customers who would otherwise be anonymous.

You get a dashboard showing customer spend behaviour across visits, an opt-in promotional channel to reach those customers post-purchase (consented under the Spam Act), receipt-based returns and warranty look-ups, and ABN-compliant digital receipts that meet AU record-keeping requirements.

Setup typically under 10 minutes, no new hardware, no staff retraining at the counter.

Q13. In one sentence, what does Purchee offer your business?

Comprehension check — please don't re-read the box. (Only this question and the email at the end are open-text.)

Q14. How interesting is Purchee to your business?

Section D — Feature reactions

Q15. How appealing is each Purchee feature for your business?

1 = not appealing, 5 = very appealing. Tick one per row.

	1	2	3	4	5
Recognising previously-anonymous tap-and-go customers
Customer spend dashboard across visits (frequency, basket, category)
Cross-outlet customer view (same person across stores)
Opt-in promotional channel to reach customers post-purchase (Spam Act compliant)
Receipt-based returns and warranty look-ups (no paper)
ABN-compliant digital receipts that meet AU tax record-keeping
An AI assistant — ask anything in plain English about my customers and sales ("who hasn't been back in 30 days?", "which products are repeat-purchase?", "what's the basket trend across outlets?")

Section E — If Purchee solved your gap, what would you pay?

Q16. If Purchee did what the concept describes, would you pay a monthly subscription per outlet?

Yes — I would payMaybe — depends on the outcomesNo — only if freeNo — not interested at any price

Q17. If you would pay (Q16 = Yes or Maybe), how much per outlet per month would you realistically pay (AUD)?

Q18. Purchee offers three retailer tiers. Which fits your business?

Starter at $49 / outlet / month — single store, basic dashboard, opt-in promotional channelGrowth at $99 / outlet / month — multi-outlet view, returns/warranty, advanced segmentationScale at $179 / outlet / month — CRM integration (Klaviyo / HubSpot / Salesforce), advanced reportingCustom Enterprise — RFP, security review, multi-year dealNone — I would not subscribe

Q19. "Would have paid for that" test — in the LAST 12 MONTHS, would you have paid for any of these outcomes? (tick all that apply)

Reaching anonymous tap-and-go customers post-purchaseKnowing if a customer shops across multiple of your outletsReducing returns / warranty look-up frictionSeeing customer spend behaviour by category and visitReplacing paper receipts at the counterNone of the above

Section F — Trust, blockers & follow-up

Q20. If Purchee became unavailable tomorrow, how disappointed would you be?

Very disappointedSomewhat disappointedNot disappointedI haven't tried it yet — N/A

Q21. What is your single biggest concern about adopting Purchee? (pick one)

Customer privacy backlashSpam Act compliance — getting consent rightProcurement / security review (SOC2, IRAP, DPA, InfoSec)POS integration risk / staff retrainingCost vs ROI — can't measure valueVendor lock-in or data ownershipIt won't capture enough customers to matterTrust — small startup running customer dataNo major concerns

Q22. What evidence would you need to commit to a 6–12 month contract? (tick all that apply)

Reference customers in my industryPilot with measurable ROI in 30–60 daysSOC2 / IRAP certificationData Processing Agreement (DPA) reviewed by legalAustralian data residency confirmedFree trial with no commitmentIntegration with my existing CRM / loyalty platformI would not commit — only month-to-month

Q23. Are you the decision-maker for technology purchases?

Yes — I sign offYes — but I consult othersNo — but I influence decisionsNo — others decide

Q24. How likely are you to pilot Purchee at one of your outlets if invited?

Q25. May we contact you for a 30-minute follow-up call?

Yes — leave email belowNo

Q26. If yes — best email to reach you on

Optional. Stored separately from your responses.

Please answer all required questions before submitting. (Q26 email is optional.)

Thank you

Your response is in.

Thanks for helping shape Purchee. Your input goes straight into our product roadmap for shoppers and retailers.

	0%	1 – 25%	26 – 50%	51 – 75%	76 – 100%	Don't know
Paper (printed) receipt
Email receipt
SMS / text receipt